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WWF Bullet

Published 15th October 2009 - 2 comments - 1536 views -

BAD2009 entry.

Climate change can be a slow process. But we have to act fast. What are you going to do about it? 

Client: WWF

Agency: Ogilvy & Mather, Bucharest

Executive Creative Director: Albert Nica
Creative Director: Dani Macarie
Art Director: Paul Dersidan
Copywriter: Adrian Diac
Digital Creative Coordinator: Vasile Alboiu
AV Producer: Oana Boghici
Senior Strategic Planner: Raluca Sultan
Account Manager: Ruxandra Lupu

L.E. There is a grammatical error in the content of the ad. To avoid further issues, ( Thank you, Eamonn, for the idea!), I modified the line above the video.

Category: International Action, | Tags: climate change, climate,



Comments

Eamonn Fitzgerald on 15th October 2009:

It is pointless, probably, to mention grammar here, but “slow” is an adjective and is, therefore, used incorrectly here. What is needed is the adverb “slowly” to modify the verb “change”. But, of course, in a post-grammar world, it might well be that the WWF is, inadvertently, telling us something else here. Like, climate change is a slow process. Or not. Whatever.

Adela on 15th October 2009:

I noticed the mistake, too, but I didn’t know what to do so I kept it (it was obviously impossible for me to change it in the video anyway).

A mot-a-mot translation of the Romanian campaign would be - Climate changes in time. Its perils/hazards/dangers must be taken into account now.

The original ad is here

But you’re right, I can at least modify the text above the video.

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