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The Fairtrade Foundation Urges You To Make The Big Swap

Published 24th February 2010 - 2 comments - 1569 views -

Remotely related to climate change, but very close connected to the thirld world and countries that produce most of what we consume, Fairtrade is an important step towards saying thank you to the poor who make our lives easier.

The Big Swap encourages people to trade their usual products for fair trade products. The site features a 'swap-o-meter' infographic showing all the swaps made, as well as information on what to swap and why.

The spot is one component in Wieden London's Big Swap campaign to mark the Fairtrade Foundation's annual Fairtrade Fortnight (February 22 – March 7). The campaign also includes a window installation at Wieden + Kennedy London HQ where people can have their photo taken for a chance to have their head cast in fair trade chocolate, and in-store promotional materials like coasters in Starbucks, and stickers that will appear on banana bags in supermarkets around the country.

Londoneers, have fun! The rest of the world pays attention and hopefully, will also start doing their share of fairtrading.

Category: International Action, | Tags: the fairtrade foundation, big swap, fair trade products,



Comments

Daniel Nylin Nilsson on 24th February 2010:

Nothing is unrelated… I think Fair Trade, and buying less things produced on a smaller scale, is one of the most importan thing we can do to save the climate.

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