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SOS! 1/3 of Bulgaria is forest. It disappears with 10 m3/minute

Published 31st October 2009 - 10 comments - 1566 views -

This is the best social advertising ever created in Bulgaria. It is a project of the national branch of WWF and maybe the strongest media campaign ever made at all in the world. No words are needed, though few are there: “1/3 of Bulgaria is forest, which disappears with 10 m3 in a minute. Sign the national petition at wwf.bg.”

I did. Now they became 13 967 + 1. If you follow me, then we can make it much more!

The first time I saw it I was walking on the most expensive Bul.”Vitoshka” in Sofia. The billboard made me stop baffled. I saw our nature, our forests, our cities and industries. All of what was left of it. It was an emotional hard and brain attack, just in one painting of the national flag.

Thank you, WWF for being in our COUNTRY!!!

You can here their message on the radio. But it is useless to describe its TV version, so I put it here, where you can see how simple ideas need a complex prize. So, clean, pure, creative and realistic. Everyone, who loves his motherland, can sense in his blood what is under the colors of the life. But you can feel the blood on your hands, the blood and crying of the forests, just as written of some of the biggest national poets.

The colors saturated beyond the visible white, green and red, are the colours of the death, demolition, erasment of human and animalkind. The green is so small, but it is there. We must just look around for it.

I hope that the adv agency, which has done it, Ogilvy & Mather Sofia, will win on the next media festival on which it attends. This year the company got the Golden Effie award about it.

Category: Climate Heroes, Deforestation, | Tags: forest, wwf, climate change, bulgaria, campaign, media, news, adv, social adv, petition,



Comments

Adela on 31st October 2009:

It’s of huge impact especially for you Bulgarians (because of the language, the smart use of the colours on your flag, etc)

But I agree with you. WWF’s campaigns are always so strong and suggestive!

Lucy Setian on 31st October 2009:

Yes, it is. I hope that it will have real effect!!

Al-x4o on 31st October 2009:

I believe one of the other visions is like a Part 2 of this video - the green stripe is back but it is made of signatures smile
Bulgarians are not much info social campaigns. But the new generation of ad-makers will show them the way smile)))

Poli on 01st November 2009:

This video is scarry! Bugaria is a small country and with this speed very soon there will be no trees. Lets all hope this campaign will work. I already signed smile

Lucy Setian on 01st November 2009:

I think that there must be made a contest about best social ad. It might bring up to something useful. We`ll have much more things to see, which are problems also.

Yordanka Stoyanova on 03rd November 2009:

Unfortunatelly, deforastation is fact.
I visisted a places near Plovdiv and Velingrad 2 weeks age - there is a hindred acres of illegal logging. Huge trees are destroyed. I am planning to post pictures here soon.

The idea for the petition is good and I believe that the people from WWF Bulgaria will send it to the State Forestry Agency because we can’t do many without any support from their side.

Lucy Setian on 03rd November 2009:

As far as I know our agencies, it will be whatever…It reminds me to post something about the great tendency of our authorities to break the laws of their own…

Paul Montariol on 06th November 2009:

Thank you Lucy for your post and advertise me on my post.

Lucy Setian on 11th November 2009:

Welcome. It`s nice to discuss connected issues.

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