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Mixed Bag of COP15, Brutality & Technology
Published 20th November 2009 - 7 comments - 1311 views -
Those of you who work in advertising, skip the next paragraph & go directly to the video. It's Mother all the way.
Everybody else, Mother is a creative agency that uses traditional, non-traditional, and invented media to do inspiring things for companies and products all over the world. After checking the new cinema ad the Londonese creatives have come out with for Plane Stupid, you'll know what I mean.
If this is not going to raise public attention about greenhouse gases, then I don't know what else would.
On the same matter, less brutal, but more emotional, there is this cartoonist and illustrator from Finland who wants to know if COP15 is an endangered species.
More of his climate related cartoons.
New sustainable technologies are developed or created every day. From solar panels and wind mills meant to solve mass energy issues, to in-handy sustainable products (like the 60 Bags below) for every day use, they all send optimistic messages about the future.
60Bags are a Polish invention, made of non-woven, flax-viscose fabric, produced with flax fiber from industrial waste, making the bags naturally decompose in about 60 days after being discarded by the user.
Now, we're all bombarded with apocalyptic environmental messages every day. And we're immediately counterserved a "CO2 is green" side of the coin. We are said COP15 is a great battle we all have to fight. Maybe. But we might as well be powerless to stop climate change this year. When one scientist shows evidence of human made global warming, another one comes in with a study proving that it's all a myth. Today's whites are tomorrow's blacks.
Well, I'm sorry to pop some bubbles, but nothing is neither black, nor white (not even snow or polar bears).
Everything has shades, blurs, contrasts, transparences, opacities and hues. Global warming included. So maybe it's time to accept this fact and focus on finding and working on the best outcome for us, our lives and the future.
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About the author
AdelaEarth
Independent (Copy)writer
I write for a living. I take photos for fun. I tell stories for having a story to live by.
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If we do not have a statement for what and how to work, we can’t. Why go and waste time to work for things or ideas that might not be true?
Aija, I agree with the “what to work for” part of your comment.
And we can find our own statement. If I look outside my window I see summer when I should see winter. If I want early grapes, I have to wait until the middle of October to get local ones. If I want to go to the seaside, I can as well go in April - because there are more than 30 degrees outside, when there should be spring.
Sustainable technology pollutes less, I see no time waste here. Recycling & reusing helps with managing resources & protecting the environment. I don’t see waste here either.
My point was that I hear about new studies that combat each other every day. Many of these studies are paid for by people with money & specific interests and truth & principles are lost along the way.
And this pisses me off, because we could use the same money & time working towards any sustainable approach that we know it works.
Insane environuts believe that the air you breathe out is destroying the planet. Even though polar bear populations have more than doubled in the past 25 years since people stopped hunting them these whackos are too arrogant to let that stop them from producing this extremist garbage.
Mike, does repeating ‘insane environuts’ everywhere help you in any way?
First, the ad is not about the numbers of polar bears, it’s about the amount of greenhouse gases/passenger produced by European flights.
Secondly, I respect your beliefs, but the way you express them reminds me of one of the characters in ‘One Flew Over The Cuckoo’s Nest’.
@Adela
I agree on what you see and that things, environment changes, but for a lot of people that is enjoyable, that there is more summer and it does just change. Like a rapid change that happened with homosexuality. Noone really paid attention until they started to live and build their families becoming neighbors.
Right, I haven’t thought about it as being enjoyable. Many people prefer longer summers.
But I don’t think the other comparison is right. Being homosexual is a personal life choice. Nobody chooses global warming. It happens anyway & we speed it up.
LOVE THIS POST!! Using subjects we study, like literature and art history, is a BRILLIANT way to connect college and fashion.