Being ethical and fashionable is jolly expensive
Published 16th October 2009 - 4 comments - 1295 views -
It's winter. It's cold and it's time to wrap up in something warm. So, is £1,030 a lot of money to spend on a good winter coat? Or would the price be less painful it you knew that this rather large sum will get you a coat made of organic tweed, which will last a lifetime? And because the tweed naturally resists water and dirt, it is very low-impact to maintain. As well, it is woven by the Isle of Mull Weavers at Ardalanish Organic Farm in Scotland, where Aeneas and Minty Mackay aim to sustain the traditional art of weaving of the Hebrides. Eloise Gray sells fashion, tweed, ecology and the superior feeling that comes from knowing that one is been green and good.
The price of being an eco fashionista is high, no doubt. Here's another example: jeans. Except we're not talking any old jeans here. We're wearing Sharkah Chakra denim. For £220, I fancy myself in a pair of gorgeous Sharkah Chakra vintage straight fit sunbaked whites, with "a classic straight silhouette", and, what's more, "The classic red and white selvedge is detailed on the inside seam and inside fly." Nice touch, that.
The £220 price tag comes with the Sharkah Chakra declaration that: "We aim to care for all the artisans involved in making our denims; the Fairtrade cotton farmers, the indigo farmers, the indigo dyeing craftsmen, the hand loom weavers, the tailors and the laundry masters. Creating a circle where everybody benefits from the work that we do."
Two questions: Does this kind of "ethical" clothing, given its costs, exacerbate the divide between the eco elites and the shabby masses? And, are such prices "ethical"?
About the author
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