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Do you feel kind of a misled?

The website greenwashingindex.com is the place, where you share opinion and view other people`s thoughts of companies with doubtful reputation. If you have behaved badly, they will catch you.

As you know “whitewashing” means a coordinated attempt to hide unpleasant facts, especially in a political context. “Greenwashing” is the same premise, but in an environmental context, the truth seeker analyses: It’s whitewashing, but with a green brush.

EnviroMedia Social Marketing def: When a company or organization spends more time and money claiming to be "green" through advertising and marketing than actually implementing business practices that minimize environmental impact.

CorpWatch def: 1.) The phenomenon of socially and environmentally destructive corporations attempting to preserve and expand their markets by posing as friends of the environment and leaders in the struggle to eradicate poverty. 2) Environmental whitewash. 3) Any attempt to brainwash consumers or policy makers into believing polluting mega-corporations are the key to environmentally sound sustainable development 4) Hogwash.

THE MOVIE about the Amazon Chernobyl: CRUDE

The powerful documentary film tells the shocking story that Chevron hides from the world.

Three years in the making by the filmmaker Joe Berlinger (Brother's Keeper, Paradise Lost, and Metallic: Some Kind of Monster), CRUDE chronicles the epic legal battle to hold Chevron accountable for its systematic contamination of the Ecuadorian Amazon - an environmental tragedy experts call the "Amazon Chernobyl”, and believe is the worst case of oil-related contamination on Earth.

While drilling in the Ecuadorian Amazon from 1964 to 1990, Texaco, now Chevron, deliberately dumped more than 18 billion gallons of toxic wastewater, spilled roughly 17 million gallons of crude oil, and left hazardous waste in hundreds of open pits dug out of the forest floor. Do you smell the death? The company operated using substandard practices that were obsolete in order to increase its profit margin by $3 per barrel of crude. The local people and ecosystems paid the price instead, but they're fighting back.

Centering on a landmark lawsuit filed by the indigenous people and campesinos who continue to suffer a severe public health crisis caused by Chevron's contamination, CRUDE is a high-stakes David vs. Goliath legal drama with 30,000 Amazon rainforest dwellers facing down the San Ramon, California-based oil behemoth.

Examples from the creators of the greenwashingindex:

Statement: An energy company that runs an advertising campaign touting a “green” technology they’re working on.

Truth: The“green” technology represents only a sliver of the company’s otherwise not-so-green business, or may be marketed on the heels of an oil spill or plant explosion.

Statement: A hotel chain calls itself “green” because it allows guests to choose to sleep on the same sheets and reuse towels…

Truth: It actually does very little to save water and energy where it counts — on its grounds, with its appliances and lighting, in kitchens and with its vehicle fleet.

Statements: A bank that’s suddenly “green” because you can conduct your finances online, or a grocery store that’s “green” because they’ll take back your plastic grocery bags, or …

BUT is the word, which is always there.

Here what shows the indicator about the companies` ADS according to the consumers

WORST RATED

Garanti Bank - Environmentalist Credit Card "Bonus Card": 5

Coal: Pennsylvania's Clean Green Energy: 4.7

Malaysian Palm Oil Council: 4.7

Dont throw anything away , There is no away: 4.7

BMW (South Africa) - Defining Innovation: 4.7

Easyjet CO2 claim: 4.6

Clean Coal!: 4.6

Scare Tactics by US Chamber of Commerce: 4.6

Shell Eureka: 4.6

RWE Energieriese: 4.6

Coca-Cola Green Ad: 3.8

BEST RATED:

Black Cloud – 1

Wachusett Mountain Green Commercial – 1

Anco Guards Against Greenwashing - 1

Trade Show Displays Designed To Be Green From The Ground Up – 1

Mythic Paint Ad Seventeen – 1

IBM "Smarter Planet" banner ad -1

walmart reuseable bags - 1

Eco-friendly Clothing Options – 1

Eco-Bag - 1

Walmart Commercial - 1

The Recopack [ recycled ecological packing solution ] – 1

Rules of thumb for detecting greenwash from sourcewatch.org:

Big budget greenwash campaigns are designed to defuse scepticism of the society. How to find out if the claims made by a company, government or NGO stack are true:

• Follow the Money: many companies are donors to political parties, think tanks and other groups in the community. Few actually disclose in their annual reports exactly whom they are donating to, even though it is shareholders money. Ask about all their donations, not just those they boast about in glossy documents such as the corporate social responsibility reports.

• Follow the membership trail: Many companies boast about the virtues of their environmental policy and performance but hide their anti-environmental activism behind the banner of an industry association to which they belong. Find out what industry association companies are members of and check what their policies are. Assume that all individual companies support the trade associations policy positions until such time as they publicly state that they don't agree with them or they resign.

• Follow the paper: Most companies will make submissions to government and other inquiries on a wide range of issues. Often these are posted on a website. They will also send lots of letters to politicians and government agencies, which can be accessed by Freedom of Information Act searches. Ask about submissions made by the company and their lobbying on issues you are interested in. You will probably discover that instead of lobbying for tougher environmental standards, they are busy trying to weaken the ones that exist.

• Skeletons in the company's closet: Every company has major problems that it doesn't want to come in public. Some organizations include info in the annual reports about problems that have been in the news in the last years. More often, there will have been problems, occasionally reported in the media, which they don't want to tell shareholders about. Check for information on the company with watchdog groups and in the media and compare that with what they disclose.

• Test for access to info: Many companies will make lofty claims about their commitment to transparency and providing information to “stakeholders”. Don't just take them at their word. In their reports they will probably refer to environmental impact statements, reviews, audits, monitoring data and other information. If it relates to an issue you are interested in, ask to see it. If they say that it is “commercially confidential”, the corporate speak can be translated as “no”.

• Test for international consistency: Most companies operate to different standards in other countries. Check and see whether their operating standards and procedures are consistent or whether they opt for lower standards where they think they can get away with it.

• Handling their critics: Some companies go to extraordinary lengths to try and silence their critics. This can involve everything from legal threats (see the article on SLAPPs) to funding and collaborating with police and military forces.

• Test for consistency over time: It is common for a company to launch a policy or initiative and then starve it of funds. Or a company will make promises when they are under public pressure but never implement them when the spotlight fades.

EXAMPLES!

• Greenwashing Examples From Australia
• Global Greenwashing Examples
• Greenwashing Examples From Europe
• Greenwashing Examples From New Zealand
• Greenwashing Examples From Canada
• Greenwashing Examples From The United Kingdom
• Greenwashing Examples From The United States
• Miscellaneous Greenwashing Examples
• Greenwashing articles from PRWatch.org
• Bush Administration's Clear Skies Initiative, which environmentalists have argued actually weakens air pollution laws.
• Many food products have packaging that evokes an environmentally friendly imagery even though there has been no attempt made at lowering the environmental impact of its production. 
• An article in Wired magazine alleges that slogans are used to suggest environmentally benign business activity: the Comcast ecobill has the slogan of "PaperLESSisMORE" but ComCast uses large amounts of paper for direct marketing. The Poland Spring ecoshape bottle is touted as "A little natural does a lot of good", although 80% of beverage containers go to the landfill. The Airbus A380 airliner is described as "A better environment inside and out" even though air travel has a high negative environment cost.  
• According to Fred Pearce's Greenwash column in The Guardian, "clean coal" is the "ultimate climate change oxymoron" - "pure and utter greenwash" he says.
• The Advertising Standards Authority in the UK upheld several complaints against major car manufacturers including Suzuki, SEAT, Toyota and Lexus who made erroneous claims about their vehicles.

See more: Commercial Social Responsibility, Sustainable development projects in periods of crisis?, Green Innovation Forum, Kill the Kindle / AIGA Make Think 2009