You all have seen them, haven’t you? Girls and boys on the streets, in front of the subway, on your university entrance… everywhere. Spreading away flyers you are not going even to have a look at, but instead will throw them away in the first bin your eyes see.

Unfortunately, quite many advertisement “free gifts” products are either useless, or with a poor quality. However, useful or useless, people still use energy, water, gas, paper, plastic…whatever you may think of to produce them.

You tell me where is the point to create something which will go straight to the garbage as soon as it gets to a customer hand. Ok, truth been said, not always, but most of the time.

Think about all the resources wasted in advertisement campaigns… Bad, ah?

So what we could do? A ban on flyers? A law enhancing sustainable advertisement?

I was thinking for a win-win strategy. Even win-win-win strategy.

Companies who create “smart” advertisement materials , customers who enjoy their gifts and get better opinion for the company, and the nature, which is happy that nothing is produced in vain.

Now have a look at this picture. Yes, Dell could have spread flyers no one needs instead. It`s easy and it`s probably cheaper. But Dell has decided to be creative and to make something you may use and even, you may enjoy.

And thus the message will continue “living” and reach much more people… Isn`t that the goal of an advertisement campaign? To make the customers spread your message by themselves?

And if someday you wake up and find this nice thing to protect your bike seat from rain, next time you`ll need a computer, isn`t it exactly Dell you`ll first think of?

 I will, for sure.

Because to have a successful marketing campaign it`s no longer enough just to give some more information concerning your product. No. It needs to be green, to be useful, to have sense, to tell stories. And thus how we all will benefit. Win-win-win strategy.

~ by Ivan Raltchev